Yannick Combourieu

Head of Product Management, OUI.sncf

Yannick is the head of Product Management for OUI.sncf, one of the biggest French e-commerce websites. He has been working in the travel industry for more than 10 years, building digital products that help millions of people to plan and book their travels in France and Europe. He successfully launched one of the first transactional chatbot on the French market which is now used by more than 10.000 customers per day in order to get information and book train tickets. He is passionate about technology and how it can be leveraged to improve customer experience. He strongly believes that brands must strive to adapt to the ever shifting customer behaviors and technological landscape in order to stay relevant for the years to come and that conversational interfaces will be as disruptive as the mobiles app once were in 2007.

OUI.sncf is the largest French e-commerce website, with more than 14 million unique visitors per month and 4,7 billion euros in sales in 2018. OUI.sncf have been investing on smart agents since 2016, allowing customers to buy their tickets without filling out a form, but just by having a natural conversation with OUIbot. We are there whenever new features and new products are launched (Facebook Messenger, Google Assistant, Amazon Alexa, Djingo by Orange, etc.).

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