10 mins

Voice Interactions by Daimler

Alex Dogariu will take you through the in’s and out’s of how Daimler-Mercedes Benz used voice interactions to offer an increasing range of car-sharing and mobility services as well as supported its traditional car line-up. He will show how this “chatbot” allows both existing and also potential customers to interact with Daimler services, day or night, using voice-activated commands or text-based chat.

June 26

Design Workshops

Alex Dogariu has over 10 years’ experience in customer management, corporate strategy and disruptive technologies (e.g. artificial intelligence, RPA) in e-commerce and automotive OEMs. Alex began his career at Accenture, driving CRM and sales strategy innovations. He then moved on to be managing director at logicsale AG, revolutionizing e-commerce through dynamic repricing. In 2015, he joined Mercedes Benz Consulting, leading the customer management innovation and AI department. He was recently awarded twice the 1 st place in the Best of Consulting competition hosted by “WirtschaftsWoche” in the categories Digitization as well as Sales and Marketing.

Manager AI Strategy and Architect, Daimler-Mercedes Benz

Alex Dogariu


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